Over 90% of Americans have Asked Siri, Alexa, or said “Hey Google”, on their watch, cell phone, at home or in the car to get an answer in real time. 155 million people listen to at least one podcast a week. How many teens and adults do you see with headphones in their ears all the time? Audio and more specifically voice marketing is huge and surprisingly less talked about than one would expect given the reach.
Voice Marketing by Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey provide a map for this new landscape where there are no roads or highways, just consumers navigating a digital ocean to solve their problems. As you are rebranding, launching a product or company, have you thought about how this will play out for you? With a disciplined approach you can be the lighthouse guiding them, but they will ultimately choose the method and the medium to get there.
Crafting Your Brand Voice
Crafting your brand voice requires thoughtful questions and consistent approach. Begin by identifying your brand’s core values and understand the target audience. While many terms have been used metaphorically tone, it is now time to consider both the figurative and the literal tone of the message. If your a startup this gives you more tools at your disposal, but it could also end poorly. Imagine a child speaking in a rumbling deep bass. It would be strange.
Start with the basics to understand your brand’s voice and desired tone. Determine whether your brand is light and friendly or authoritative and professional. Consider how the voices (primary and secondary) match with existing branding materials, imagery, colors and fonts. It is essential that it presents a cohesive front and not confusion. Finally does the message match the messenger.
Steps to Develop Your Brand Voice
- Define Your Core Values: Start with a clear understanding of your brand’s mission and values. What principles guide your business? What do you want to achieve, and how do you want to be perceived?
- Know Your Audience: Understand who your audience is and what they care about. Tailor your voice to resonate with their preferences and expectations.
- Be Consistent: Ensure that your brand voice is consistent across all platforms and communications. Consistency builds recognition and trust.
- Address Your Audience’s Needs: Make sure your brand voice speaks directly to the needs and concerns of your audience. Focus on how your products or services can solve their problems and improve their lives.
- Evolve with Feedback: Regularly gather feedback from your audience and be willing to adapt. A brand voice should evolve with changing trends and customer preferences.
Benefits of a Strong Brand Voice
In conclusion, developing a strong brand voice is crucial for creating a cohesive and impactful brand identity. By clearly defining your mission and values, understanding your audience, and being disciplined; you can build a brand that resonates deeply with customers and stands out in the market. With AI advances this allows an on script message to occur where your client is 24 hours a day. This leads to:
- Enhanced Recognition: A distinct voice makes your brand easily recognizable and memorable.
- Increased Trust: Consistency in communication helps build trust and credibility with your audience.
- Better Engagement: A well-defined voice can create a more engaging and relatable brand experience.
Act now to define your brand voice and ensure that you can take advantage of the voice assistance on cellphones and laptops. It is a powerful addition to legacy toolkit. Crafting a strong brand voice is needed in today’s competitive landscape. by understanding the audience, maintaining consistency, addressing audience needs, and evolving with feedback, a well-defined brand voice enhances builds trust. NOCH First offers audits to refine communication strategies and elevate brand identity.
